The NYOP Access Model™
The NYOP Access Model™
A flexible Name Your Own Price approach designed to make meaningful strategic guidance more accessible.
Momentum Advisory™ is built for entrepreneurs, professionals, and builders who are serious about growth, but may be in different financial seasons of life.
The Perspective
Why This Model Exists
Traditional consulting and advisory services are often built around rigid pricing structures that can place meaningful support out of reach for many capable people.
But talent, leadership ability, entrepreneurial vision, and real-world expertise exist in every financial season of life.
The NYOP Access Model™ was created to lower the barrier to strategic guidance while still honoring the value of real-world experience, accountability, and meaningful advisory work.
The Perspective
Not Discounted. More Accessible.
The NYOP Access Model™ is not just about pricing. It is about reducing the friction between capable people and the strategic guidance they need to build momentum.
The purpose of the model is not to discount the work.
The purpose is to increase access to meaningful strategic guidance.
Accessible does not mean less valuable. It means fewer capable people are left without support.
Four private advisory sessions
How The NYOP Access Model™ Works
Momentum Advisory™ is offered as a focused 60-day strategic advisory engagement.
60–75 minutes per session
Sessions every other week
Strategic support between sessions
Guidance around clarity, structure, strategy, implementation, and momentum
The Structure
Investment Structure
Traditional private advisory engagements with Ryan Cobbins are typically structured as higher-touch 90-day partnerships beginning at $6,500.
The NYOP Access Model™ is intentionally different.
Rather than fixed pricing, clients choose an investment amount that reflects:
- the value of the engagement
- their current financial season
- their level of commitment
- their goals and stage of growth
- their capacity to invest in meaningful support
Most NYOP clients will likely invest somewhere between $500 and $2,500 depending on their circumstances, goals, and desired level of engagement.
The Expectation
Built on Trust, Not Pressure
This model is built on trust, accountability, mutual respect, and a shared commitment to meaningful growth.
It is designed for people who are serious about growth, willing to do the work, open to feedback, and ready to build momentum.
It is not designed for people looking for shortcuts, passive motivation, or someone else to build their business for them.
The Future
What Happens After 60 Days?
For some clients, the 60-day experience provides the clarity and momentum needed to move forward independently.
Others may choose to continue through:
- ongoing monthly advisory support
- deeper strategic engagements
- premium advisory partnerships
- expanded Momentum Method™ work
Every engagement is designed to meet people where they are while helping them move toward what’s next.
The Significance
WHY THIS MATTERS
Too many capable people stay stuck not because they lack intelligence, talent, or work ethic, but because they lack clarity, structure, accountability, strategic guidance, or access to meaningful support.
Sometimes the difference between staying stuck and building momentum is not potential. It’s guidance.